The occasion becomes the first choice with Glou Beauty


Press release

February 15, 2022 12:24 PM EST

BOSTON, Feb. 15, 2022 ( –
Glou Beauty reinvents e-commerce for beauty lovers in an age of conscious consumption. Glou Beauty is the first and only consumer-to-consumer marketplace dedicated exclusively to makeup, skincare and beauty products.

Over the past two years, consumer-to-consumer e-commerce for beauty and personal care has seen its volumes surpassed only by fashion. This appetite for second-hand goods is largely driven by consumers’ desire to save money and reduce their environmental impact.

“We are the first beauty company to approach sustainability by not selling anything to consumers, but rather bringing back all the great makeup, skincare and beauty products that already exist,” said Karen Lee, Founder and CEO of Glou Beauty.

Glou Beauty advocates and supports the movement of sustainability and conscious consumption. With global resale expected to reach $77 billion by 2025 and the rise of extremely successful, niche resale markets like GOAT for sneaker enthusiasts and The Real Real for luxury fashion, there is no there’s never been a better time to launch a specialty beauty. Marlet.

As the first and only consumer-to-consumer marketplace exclusive to beauty products, Glou Beauty provides a fast and seamless shopping experience. Glou Beauty allows sellers to upload photos in bulk and uses image recognition to identify products, dramatically reducing the time it takes sellers to create listings – away from the mess and logistical headaches of a typical marketplace. Shoppers can find a selection of verified brands, from Fenty Beauty to Tatcha, all at great value prices from trusted sellers.

“As someone guilty of buying too many lipsticks or serums, I recognized the opportunity to create a centralized marketplace tailored to the needs of beauty consumers,” Lee said. “I’m thrilled to launch a platform that beauty lovers can trust and love because we really listened to the feedback and worked to resolve all the issues of the alternatives people were resorting to.”

To learn more about Glou Beauty, visit the website here and follow on Instagram here.

Additional images and elements available for use here.


About Glou Beauty

Built by beauty lovers, for beauty lovers, Glou Beauty is a consumer-to-consumer marketplace that makes it easy for people to buy and sell makeup, skincare, and beauty products. Founded by fellow beauty lover Karen Lee, Glou Beauty is setting the new standard for conscious beauty product consumption. Lee is on a mission to discourage overconsumption beyond just sustainable recycling and takes her company one step further by advocating reduction and reuse. With a zero tolerance policy for counterfeit products, people can enjoy a seamless shopping experience and feel good about the products they buy. Learn more about


Megan van der Baars

VDB Communications

[email protected]

Source: Glou Beauty


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