Strategic move online sees Beauty Bay sales increase by over £50m

Beauty Bay’s own brand skincare range.
// Customers who turned to online shopping during Covid-19 closures helped sales rise by more than £50m at Beauty Bay
// The company’s pre-tax profits more than doubled to £9.2m, from £4.4m in the previous period.

Covid lockdowns and the dramatic shift to online shopping have helped boost sales to over £50m at the Manchester-based make-up, skincare, bath and body retailer beauty berry.

The business recorded revenue of £134.4m for the 12 months to March 31, 2021, up from the £82.2m it made the previous year .

The company’s pre-tax profits also rose from £4.4m to £9.2m in the same period.


He noted that the increase in revenue was largely due to a 93% increase in the number of new customers, supported by a 55% increase in the number of existing customers.

A statement signed by the board said: “This increase in revenue was largely due to increases of 93% and 55% respectively in orders from new and existing customers due to exceptionally high levels of acquisition. new customers as shoppers turned away from the traditional high street. retail at online retail to buy beauty products during [the] Covid-19 confinement period[s].

“The group also continued to focus on driving its private label business and its key strategic markets throughout the year, which contributed to an improvement in gross profit margins to 21% over the year (2020 – 20%).

“The group continues to invest in its digital platforms to provide a continuous ability to adapt to changing market conditions and allow it to maintain its differentiation in an increasingly competitive market.”

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