Online shopping shift helps Beauty Bay sales increase by over £50m

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Customers who turned to online shopping during the Covid-19 lockdowns helped boost turnover by more than £50m at a beauty retailer in its last financial year.

Beauty Bay, headquartered in Manchester, recorded sales of £134.4 million for the 12 months to March 31, 2021, compared to £82.2 million the previous year.

The company’s pre-tax profits also rose from £4.4m to £9.2m in the same period.

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The number of people employed by the company during the year increased from 129 to 150.

The company, which was founded in 1999, sells makeup, skincare, bath and body care, hair care, gifts and other accessories.

A statement signed by the board said: “This increase in revenue was largely due to increases of 93% and 55% respectively in orders from new and existing customers due to exceptionally high levels of acquisition. new customers as shoppers turned away from traditional high street retail to online retail to purchase beauty products during [the] Covid-19 confinement period[s].

“The group also continued to focus on driving its private label business and its key strategic markets throughout the year, which contributed to the improvement in gross profit margins to 21% year-on-year. year (2020 – 20%).

“The group continues to invest in its digital platforms to provide a continuous ability to adapt to changing market conditions and allow it to maintain its differentiation in an increasingly competitive market.”

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