Ideal World TV claims BNLP first with Clearpay – Retail Technology Innovation Hub


Rich Bayer, Country Director for Clearpay UK, said: “We are delighted to be partnering with Ideal World.

“Almost two-thirds of our customers are millennials and Gen Z, and we know these generations are using our product because it’s a flexible budgeting tool that helps them buy what they need, whether it’s either online, in-store or now, via TV shopping.”

“In 2021, our customers saved up to £28million in credit card fees when shopping with Clearpay, and our built-in protections mean Ideal World TV customers can use Clearpay safely knowing that they cannot accumulate revolving debt provided with a credit card. Payments.”

Hamish Morjaria, CEO of Ideal World TV, comments: “We are always looking to improve the shopping experience for our customers, and we know they appreciate being able to split payments for their purchases.”

“With its Trustpilot score of 4.8 out of 5 and its clear focus on putting the customer first, Clearpay was the obvious partner for us. We are excited about the opportunities the partnership will bring both in terms of delivering value to our customers and reaching a broader customer base.

As part of the partnership, Clearpay will have advertising slots on the Ideal World channel and in its program when it airs on ITV.


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