Ideal World signs an agreement with the ADT security brand


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Ideal World, the multi-channel home shopping chain and retailer, has signed an agreement with leading security brand ADT to sell its home security range across all of its platforms.

First teleshopping for ADT, its products will be broadcast in three programs, the first of which is launched today. Ideal World will sell the brand’s products smart home package, which uses the latest technologies to allow people to stay in control of their home security, anytime and anywhere.

Prices for the Smart Home system start at £99, with Ideal World customers being offered security solutions tailored to their needs by the ADT team. Ideal is also offering customers quoting IDEAL WORLD an exclusive offer of £50 off the basic £99 package.

“We are thrilled to have the opportunity to work with Ideal World to bring our products and solutions to this unique audience through a new medium. We are confident that this collaboration will allow us to reach a segment of our target audience in a convenient and engaging way for viewers and will provide expert knowledge and premium products, all at a great price to Ideal’s customers. World.Glenn Amato, General Manager of ADT Subscribers

“We are thrilled to partner with ADT to share their brilliant security solutions and exclusive discount with our customers. We hope this is the start of an ongoing relationship with the brand.”- Samantha Sangster, Account Manager at Ideal World LTD

“We are focused on significantly growing the business over the coming months by combining building our portfolio of well-known brands, expanding our product offering and expanding our customer base. This partnership with ADT, a long-standing and trusted brand, highlights our ambitions and we are sure that the shows will be a hit with our customers. Bav Majithia, Commercial Manager at Ideal World LTD

Ideal World TV is one of the UK’s leading multi-channel home shopping retailers,
based in Peterborough where its broadcast facility adjoins a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and ITV late at night as well as on several web platforms and its own websites.


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