Future looks good for online make up seller Beauty Bay after profits surge


Pre-tax profits surged at a Manchester-based online beauty products retailer in the year before the Covid-19 pandemic struck, new documents have revealed.

Beauty Bay has reported profits of £ 4.4m for the 12 months to March 31, 2020, up from the £ 917,866 it achieved in the prior year.

The company’s turnover went from £ 87.7m to £ 82.2m over the same period.

The business, which was founded in 1999, offers makeup, skincare, bath and body, haircare, gifts and other accessories.

A statement signed off by the board said: “The reduction in turnover being the result of a strategic review of peak trading activity to focus on a reduction in volumes sold versus the prior year but delivering greater trading margins on those lower volumes as the company focused on delivering improved profitability for the year.

The MEN Business of the Year Awards is the biggest, the best and longest standing business awards in the region with a long history of recognizing and rewarding successful businesses across all sectors.

Is your business award winning? Join us at this year’s prestigious event in November.

To enter, click here.


In association with headline sponsors Brewin Dolphin, CMS, LDC, PwC, Robert Walters and category sponsor Bolton School.

“The group continues to invest in its digital platforms to deliver ongoing capability to adapt to changing market conditions and enable it to maintain differentiation in an increasingly competitive marketplace.

“The digital team have continued to focus on ensuring the security, stability and resiliency of the core e-commerce platform to provide the necessary scale to meet increasing consumer expectations and trading demand.

Email newsletters

BusinessLive is your home for business news from around the North West- and you can stay in touch with all the latest news from Greater Manchester, Liverpool City Region, Cheshire, Lancashire and Cumbria through our email alerts.

You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we’ll send out breaking news alerts for any stories we think you can’t miss.

Visit our email preference center to sign up to all the latest news from BusinessLive.


For all the latest stories, views, polls and more – and the news as it breaks – follow our BusinessLive North West LinkedIn page here.

“The group has invested heavily over recent years to build a robust and agile infrastructure which enabled it to react in a positive manner to the effects of Covid-19.

“The group was able to quickly mobilize all staff to work from home in the week prior to the official lockdown in March and, where possible, all out employees worked from home.

“The group has traded positively during the Covid-19 period and has continued to invest for growth throughout this period.”


Comments are closed.