First Choice Bank and the UN Venture into the Metaverse


In the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East.

First Choice in Thailand is launching what it calls the world’s first NFT credit card (NFTs are things you buy and use online with digital currency as far as we can see) with a campaign by Leo Burnett there -low.

Created through a collaboration with a Puck, an NFT artist, this is an “exclusive” NFT artwork on NFT market inviting people to bid and own the artwork with an additional million plum points earned on their First Choice credit card.

A Nectar card will never be the same again.

Meanwhile, the UN’s Department of Political and Peacebuilding Affairs releases its 2020 report “The State of World Peace and Security” (it’s hard to read) with a VR experience from the Superbright experience design studio. This allows the user to take on the role of a Prime Minister who is preparing to deliver a high-profile speech at a virtual United Nations General Assembly.

As the speech is about to begin, a group of students hijack the security system and take over the screens, demanding to be heard on key issues.

Launch at Sundance Festival’s New Frontiers “Spaceship” January 20.

Daanish Masood Alavi, co-founder of the UN DPPA Innovation Cell, said: “The UN DPPA Innovation Cell has increasingly turned to immersive technologies for peacemaking over the past of the past 12 months, especially to inform high-level decision-makers who cannot travel to conflict situations.

“For our 2020 Peace Report, we wanted to engage a wider audience. By creating a story around him, our aim was to bring to life the magnitude of our global challenges, while recognizing the essential role of young people in addressing them.


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