Coles has launched its latest craft beer – this time, made with unsold Coles bread and excess white peaches.
This is the second exclusive craft beer the retailer’s liquor arm has made using the supermarket’s simple ingredients, following the hugely successful Watermelon Sour.
Coles Liquor says the sustainability credentials of the new White Peach Surplus Sour “close the loop” on fresh produce, finding productive use for unsold fruit and excess bread.
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Coles Liquor general merchandise manager Brad Gorman said it was an exciting release.
“The secret ingredient to the Surplus Sour range is that it closes the loop for fresh produce by finding a new use for unsold fruit and excess Coles bread, as well as opening up a new route to market for fruit producers such as Cutri Fruit, which supplied the white peach juice to Local Brewing Co,” he said.
The Watermelon Sour was created by Local Brewing Co with unsold melons from produce supplier Rombola Family Farms and bread from Coles supermarkets.
White peach grower Gaethan Cutri says the collaboration signifies a generational shift among growers, who are looking for new ways to use imperfect or unsold fruit.
“Sustainability isn’t just about your environmental footprint, it’s also about the outlook for our farming business,” Cutri said.
“Partnerships like this open up new revenue avenues for our operation and maintain a sense of excitement as we watch our imperfect or unsold fruit grow into something new and enjoyable.”
Local Brewing Co founder Sam Harris says Australians have become more focused on the rise of conscious consumerism in recent years.
“Customers want to know how our business impacts the environment and the community, and most importantly, they want to feel like their purchases are having a positive impact,” he said.
Local Brewing Co was founded on the concept of doing good, with a portion of its revenue going directly to food relief organization and Coles partner SecondBite.
“The Watermelon Surplus Sour has allowed us to increase our giving and we are excited to launch the second sour in collaboration with Coles Liquor under the Surplus Sour brand,” Harris said.
“It feels like we’re playing a significant role in closing the loop on food waste by making an exceptional acid and it looks like a great result for our customers and the environment.”
Coles says its rapidly growing selection of unique, limited-run craft beers combines the brewing expertise of leading craft companies such as Local Brewing Co and Mountain Culture with Coles Liquor’s nationwide network of stores.
Gorman says the liquor group is always on the lookout for new and creative launches.
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