Love is in the air as Beauty Bay launches the Valentine’s Day Love Notes Palette.
If you are thinking of giving a box of chocolates to your lover or your best friend for Valentine’s Day, you are completely wrong. The chocolates are digested, but the glamor lives on forever. This Valentine’s Day you have to give the gift of beauty and dive into shades of luscious lilac and pretty pink as Beauty Bay launches its new 20 pan palette, Love Notes.
The palette, which is available now, invites all makeup enthusiasts to experiment with fierce looks and defy norms through creative expression.
Love Notes includes 12 matte shades, including gorgeous lavender, lilac, and soap. These soft hints of purple are inspired by the romantic color palettes of historical dramas. It’s giving periwinkle and petticoats. It’s Regencycore.
But if you want to amp up the drama and walk the halls of Euphoria High, dip your brush into one of eight striking highlights, including Spark and Princess.
The palette is getting the virtual treatment with its first TikTok campaign telling the story of modern love, defying the rules of masculinity and femininity. The message is simple, beauty is found everywhere however you express your love.
Makeup artist Mitchell Halliday (@mmmmitchell) created the makeup looks for the campaign. He commented, “I’ve always loved the By BEAUTY BAY eyeshadow formula, which is why I chose to launch my very first palette with them. The Love Notes palette is a beautiful color story and it’s incredibly versatile. I look forward to using it on my clients.
Love is definitely in the air, so pack your palette here.