An acclaimed artist showed off his latest creations on a Peterborough-based home shopping channel.
Steven Brown, who created the famous multi-color Highland Cow McCoos prints, gave the first screening of his new work, in his signature vibrant style, live on Ideal World.
Canvas prints of the new artwork went on sale with five signed by Steven at random, so selected customers got a bonus by purchasing signed pieces.
Mr. Brown said: “I am delighted to be back on Ideal World TV, and in particular for the launch of my brand new McZoo.
“I always love attending the show and we have had a fantastic reception for the new art that we have been launching over the years.
Mr Brown added: “We also have a few of the favorites and maybe even some festive designs involved in the show this weekend, so I hope everyone likes it.”
Jamie Martin, Managing Director of Ideal Shopping Direct, Owner of Ideal World, said: “Steven is a regular visitor to Ideal World and we are delighted that he has chosen us as the platform to launch his new work.
He added, “Its fun and eye-catching prints are a hit with so many people and we are sure this new collection of prints and ensemble will be a hit with our customers.”
The first screenings took place today with other live shows selling the collection of canvases and other prints taking place tomorrow (November 13) at 4:30 p.m.